Built for real estate
The Top Real Estate CRM
& Automation Platform
Studio Escrow provides realtors with a complete CRM featuring 40–70 day lead nurture sequences, instant AI agent follow-up, and iMessage integration. Build a personal brand infrastructure that converts cold leads into a referral machine that runs itself.
40 & 70-day automated lead nurture sequences
AI agent responds to leads in seconds — 24/7
iMessage integrated directly into your CRM
Hot lead & seasoning triggers built in
Cinematic content through 24North
Studio Escrow — Realtor Pipeline
Active pipeline
New Lead
Sarah M.
James T.
Priya K.
Nurturing
Alex R. — Day 18
Diana P. — Day 31
Hot 🔥
Marcus W.
Chen Liu
Closed ✓
Jordan S.
Elara V.
Tom & Kay
23
Active leads
<90s
AI response
0
Missed follow-ups
AI agent active — responding to 3 leads right now
Trusted by top-producing professionals across real estate, mortgage, medical & service industries
40–70
Day nurture sequences
<90s
AI response time
iMsg
Integrated to CRM
0
Missed follow-ups
∞
Leads in pipeline
$1,612
Average monthly savings
12+
Tools replaced
15 min
Average setup time
4.9
Average client rating
$97
Starting price, monthly
Interactive Pipeline
The Real Estate Lead Lifecycle
Click each step to see exactly how EscrowOS processes your leads from initial capture to a closed deal and referral.
Leads flow seamlessly from Zillow, Realtor.com, Facebook Ads, or your website directly into EscrowOS. No manual data entry required.
Lead nurture system
Automated Lead Nurture:
Convert Over 90 Days.
The average real estate lead requires 60–90 days of consistent CRM touchpoints before they are ready to transact. Most agents lose these leads because manual follow-up drops off. Our automated real estate CRM seasoning sequences keep you top-of-mind until the lead is ready to convert.
40-Day Buyer Nurture
For leads who've shown interest but aren't ready to move immediately. Keeps your name top of mind with a mix of SMS, email, and AI touchpoints — no manual effort after setup.
Total touchpoints18+
Channels usedSMS · Email · AI
Manual effortZero
AI
Day 0 — Instant
AI agent responds within 90 seconds
The moment a lead submits a form, texts in, or DMs — the AI agent responds instantly. Qualifies their timeline, budget, and area. Logs everything to the CRM.
SMS
Day 1
Personal intro text from you
"Hey [Name], it's [Agent] — just wanted to personally reach out. What neighborhood are you looking in?" Feels personal. Sent automatically.
EMAIL
Day 2
Market snapshot + listings email
Branded email with current market conditions for their area of interest. Positions you as the expert immediately.
SMS
Day 5
Value-add check-in text
"Just saw a new listing that matches what you described — want me to send it over?" Triggers only if lead hasn't responded yet.
EMAIL
Day 7
Buyer guide / educational content
"Here's what buyers in [area] need to know right now" — branded guide that builds trust and showcases expertise.
CALL
Day 10
Task: Personal call reminder
System creates a task in your CRM reminding you to call. If you log the call, the sequence continues. If not, it triggers a voicemail drop automatically.
SMS
Days 14, 21, 28
Bi-weekly value texts
Rotating messages: new listings in their area, price drop alerts, neighborhood updates. Never the same message twice. Never feels automated.
HOT
Any day — behavior trigger
Hot lead trigger fires
If the lead clicks a listing link, opens 3+ emails, or replies with buying intent — the sequence pauses and you get an immediate alert. AI agent re-engages within 60 seconds.
EMAIL
Day 40 — Sequence close
"Still thinking it over?" re-engagement
Final touchpoint. Soft re-engagement that asks where they're at. If they respond → moved to active pipeline. If not → tagged for 70-day follow-up sequence.
70-Day Long Nurture
For leads who didn't convert in 40 days. This sequence maintains relationship without pressure — educational, personal, and consistent.
Total touchpoints24+
Channels usedSMS · Email · VM Drop
Avg conversion windowDay 45–65
SMS
Day 41 — Re-entry
Soft re-entry from a different angle
"Hey [Name], I know timing isn't always right. Just wanted you to know I'm still keeping an eye out for you — no pressure." Resets the relationship without desperation.
EMAIL
Day 44
Market shift alert
"Something changed in [neighborhood] you should know about" — creates urgency without being pushy. Real data, delivered automatically.
VM
Day 50
Ringless voicemail drop
Pre-recorded personal voice message drops directly to voicemail without ringing. Feels like you called. Sent automatically. Conversion rate on this touchpoint alone: high.
SMS
Days 55, 60, 65
Personal brand touchpoints
Links to your content — a market video, a neighborhood walkthrough, a client success story. Builds brand credibility while maintaining contact. Every view tracked in the CRM.
HOT
Any day — seasoning trigger
Seasoning requirement met
For mortgage leads — when the system detects the 60-day or 90-day seasoning window has passed, a specific automation fires: re-engagement SMS + lender intro email + calendar booking link.
EMAIL
Day 70 — Final close
The "are you still in the market?" close
Direct, honest, respectful. Offers two paths: "Book a call" or "Take me off your list." Either answer moves them forward. Unresponsive leads are tagged for quarterly check-ins indefinitely.
Backend automations
Every trigger.
Every signal.
Handled automatically.
Studio Escrow doesn't just send scheduled messages. It responds to what your leads actually do — when they open emails, click listings, reply with intent, or hit a seasoning date. Every behavior fires the right response at the right moment.
How the Automation Engine works
Hover over the diagram to pause • Watch the lead flow
Web Form
SMS / Social
AI Agent Qualifies
CRM Logs & Tags
Hot Lead
Books Appt
Nurture
1. Lead Intake: A new lead enters your system via a website form, Facebook ad, or inbound text message.
Hot lead trigger
Instant hot lead escalation
When a lead opens an email 3+ times, clicks a listing, or replies with buying language — the sequence pauses, you get an immediate push notification, and the AI agent re-engages within 60 seconds.
What fires
Push alert → AI re-engagement → CRM stage update → task created
Seasoning trigger
Seasoning window hit
For mortgage leads, the system tracks 30, 60, and 90-day windows from intake. On the exact date the window opens: re-engagement SMS fires, pre-qual link goes out, and a priority task drops into your CRM.
What fires
SMS → email with app link → calendar booking → CRM update
Response trigger
Lead replies — AI takes over
Any reply to a sequence — text, email, DM — is intercepted by the AI agent. It responds contextually, qualifies further, books appointments, and updates the CRM record. You step in only when it's time to close.
What fires
AI qualifies → books call → logs conversation → tags intent
Appointment trigger
Showing booked — full sequence fires
The moment a showing is booked: confirmation sent, 24hr reminder goes out, day-of reminder with address details fires, and a post-showing feedback sequence starts automatically after the appointment ends.
What fires
Confirm → 24hr reminder → day-of → post-showing follow-up
Re-engagement trigger
Gone cold — win-back sequence
If a lead goes 14 days with no engagement, a win-back sequence fires automatically: different message angle, different channel, different offer. Built to wake up cold leads without annoying active ones.
What fires
Win-back SMS → voicemail drop → final email → tag for quarterly
Closed trigger
Deal closed — referral engine starts
When a deal closes: thank-you message fires, a review request goes out 48 hours later, a 6-month check-in is scheduled, and the client is enrolled in your referral nurture program automatically.
What fires
Thank you → review request → 6mo check-in → referral sequence
AI agent + iMessage CRM
Every lead gets a response
in under 90 seconds.
Even at 2am.
The biggest killer in real estate isn't bad leads — it's slow follow-up. Studies show responding within 5 minutes makes you 100x more likely to connect. Studio Escrow's AI agent responds instantly, qualifies the lead, answers questions, and books appointments — while logging every word into your CRM in real time.
💬
iMessage connected directly to your CRM
Text conversations happen in iMessage — but every message, reply, and outcome is automatically logged to the contact record in Studio Escrow. Nothing falls through the cracks.
🤖
AI qualifies leads while you sleep
The AI agent asks the right questions — timeline, budget, area, pre-approval status — and tags the lead correctly in your pipeline before you ever see the conversation.
📅
Books appointments automatically
When a lead is ready to talk, the AI sends your calendar link and confirms the booking — with reminders built in. You show up to calls with qualified, prepped leads.
🔄
Hands off to you at exactly the right moment
The AI handles everything up to "I'm ready to meet" — then flags you with a full conversation summary and lead profile so you walk in already knowing everything about them.
MR
Marcus Rivera
New lead · Submitted 11:47pm
📊 Logged to CRM
11:47 PM
Hey I'm looking for a 3 bed in Ferndale. Budget around $380k. Is that realistic right now?
Hey Marcus! Great question — Ferndale is competitive but $380k can absolutely work for a 3 bed right now, especially if you're flexible on a few things. Are you pre-approved yet, or still working on financing?
AI Agent — replied in 43 seconds
Not pre-approved yet. Was gonna do that next month
Perfect timing — let's get that started. I work with a great lender who can get you a pre-approval letter same day. Want me to send you their info and schedule a quick call with [Agent Name] tomorrow?
AI Agent
Yeah that works, I'm free after 2pm
Done — I just booked you with [Agent] at 2:30pm tomorrow. You'll get a confirmation text shortly. Looking forward to it, Marcus! 🏡
AI Agent — appointment booked
📋
CRM updated: Marcus Rivera tagged "Pre-approval needed" · Budget $380k · Area: Ferndale · Appointment: Tomorrow 2:30pm · Stage: Hot Lead
Personal brand infrastructure
The realtors winning right now
aren't cold calling.
They're building brands.
The highest-quality leads in real estate today come from inbound — people who found you, watched your content, felt like they already knew you, and picked up the phone. Personal brand is the new referral network. And the realtors building one now are creating a pipeline that compounds every single month.
01
Inbound leads close faster and refer more
Someone who found you through your content already trusts you. They've seen your market knowledge, your personality, your results. The sales cycle is shorter and the relationship goes deeper.
02
Your content works 24/7 — your cold calls don't
A market breakdown video you filmed once keeps generating leads for months. A neighborhood walkthrough posted today brings in a buyer next quarter. Content is the only lead gen that compounds.
03
Studio Escrow captures and nurtures every viewer
Someone watches your Reel and fills out your landing page? They're in the 40-day sequence immediately. Your content drives the lead. Studio Escrow closes the loop automatically.
The compounding brand formula
Cinematic ContentDrone · Walkthrough · Market video
+
Studio Escrow CRMCaptures · Nurtures · Closes
AI Follow-UpInstant response · 24/7
+
Consistent PostingStrategy + scheduling built in
↓
A business that runs on referrals and inbound
Cold leads become warm from your content. Warm leads get nurtured automatically. Closed clients refer others because the experience was exceptional. The machine keeps running — with or without you in the room.
Industry CRM integrations
Already using one of these?
Studio Escrow connects to it.
The most common CRMs used by realtors and mortgage professionals are all connectable to Studio Escrow — natively or via Zapier and webhooks. That means you don't have to abandon what's working. You can layer Studio Escrow on top, migrate over time, or use it as your central hub while keeping specialty tools synced in.
Follow Up Boss
Real estate — most widely adopted
The dominant CRM in residential real estate right now. Strong lead routing, simple pipeline view, and automated action plans. Popular with individual agents and teams. Owned by Zillow.
Zapier connectedLead routing
LionDesk
Real estate — budget-friendly, high adoption
Affordable and widely used. Known for video texting, AI-powered follow-up ("AI Assist"), and strong drip campaigns. Popular with solo agents and small teams looking for automation at a low price point.
Zapier connectedAI follow-up
Wise Agent
Real estate — transaction management focused
Budget-friendly, real estate specific, and known for transaction management and referral tracking. Integrates with Zillow, Google Contacts, and Mailchimp. Strong 24/7 support.
Zapier + webhookTransaction mgmt
kvCORE
Real estate — brokerage-level platform
Common inside larger brokerages — eXp Realty, Keller Williams affiliates, and others often provide this at the brokerage level. IDX website + CRM + smart campaigns in one platform.
Webhook connectedIDX integration
Real Geeks
Real estate — lead gen + CRM combo
Popular combo of IDX website and CRM. Agents who want lead generation and follow-up in one place. Strong at capturing and converting web traffic into pipeline leads.
Zapier connectedLead gen
HubSpot CRM
General purpose — growing real estate adoption
Increasingly adopted by agents building personal brands who want more marketing sophistication. Free tier available. Strong email marketing, pipeline management, and analytics.
Native integrationEmail marketing
Studio Escrow partners
The content that builds
your brand is already here.
Studio Escrow handles the system. Our partners handle the content that fills it. We are proud to introduce our first partners. This partnership will be serving the Midwest region, specifically supporting our clients in Metro Detroit and Chicago.
Drone footageCinematic walkthroughsRealtor brand videosMarket content
24North produces the kind of content that makes buyers stop scrolling. Cinematic drone footage, professional walkthroughs, and personal brand videos that position you as the authority in your market — not just another agent with a phone camera.
For Detroit-area realtors, this partnership is everything. The content feeds directly into your Studio Escrow pipeline — every viewer becomes a trackable lead.
Connect through Studio Escrow →For Detroit-area realtors, this partnership is everything. The content feeds directly into your Studio Escrow pipeline — every viewer becomes a trackable lead.
Nationwide · Brand & systems
House of Karma
Preferred partner for brand & growth infrastructure
Brand identityAgent websitesFunnel buildsCRM setup
House of Karma is our Preferred partner — vetted and approved by 100+ Studio Escrow clients — and the team that builds the systems, websites, and brand infrastructure that make your personal brand actually convert.
Agent websites built to capture leads. Funnels connected directly to your Studio Escrow CRM. Paid ad campaigns that feed your nurture sequences. HOK handles the build. Studio Escrow handles the follow-through.
Visit hokdetroit.com →Agent websites built to capture leads. Funnels connected directly to your Studio Escrow CRM. Paid ad campaigns that feed your nurture sequences. HOK handles the build. Studio Escrow handles the follow-through.
Studio Escrow + 24North + HOK
= A referral machine that runs itself.
Cinematic content builds your brand and drives inbound leads. Studio Escrow captures every lead, nurtures them automatically, and converts through AI follow-up. HOK builds the infrastructure that ties it all together. The result: a real estate business that runs on inbound leads and referrals — not cold calls and luck.
Cinematic content → inbound leadsInbound leads → CRM nurtureCRM nurture → closed dealsClosed deals → referrals
Connected Ecosystem
Integrates with your
favorite tools.
Click any tool below to see how EscrowOS connects your entire business stack into one seamless workflow.
Stop losing leads to
slow follow-up and
manual processes.
Book a free strategy call. We'll map your current follow-up process, show you what a 40 or 70-day automated nurture looks like for your market, and set up your first sequence before the call ends.
40 & 70-day nurture sequences
AI response in under 90 seconds
iMessage connected to CRM