The Short-Term Trap
Most real estate agents give up on a lead after 3 to 5 days. They send a text, make two phone calls, and if they don't get a response, they mark the lead as "dead." This is a massive mistake.
Data across thousands of real estate transactions shows that the average online lead takes 60 to 90 days to convert into an active client.
Why 40 to 70 Days is the Sweet Spot
A 5-day sequence assumes the lead is ready to buy today. A 40-to-70-day sequence acknowledges that buying a home is a massive life decision that takes time. Your sequence should provide value, build authority, and stay top-of-mind without being annoying.
What Happens at the End?
If a lead reaches day 40 or 70 and still hasn't responded, they shouldn't just fall into a black hole. In Studio Escrow, you can automatically transition them into a "Long-Term Nurture" campaign.
This campaign sends a monthly market update or a quarterly check-in text. They stay in your ecosystem indefinitely, so when they finally ARE ready to move 8 months later, you are the only agent they think of.